I can't think of a clever way to start this post (but when has that ever stopped me), so let's just jump right in, shall we?
For every purchase of Post Shredded Wheat the company will donate one bowl of cereal to Feeding America, up to 15 million bowls. The purchase of a Bowls of Hope specially-marked cereal will support Post’s efforts in donating a bowl of Post Shredded Wheat Original, Shredded Wheat Spoon Size Original, Shredded Wheat and Bran, Shredded Wheat Lightly Frosted and Shredded Wheat Honey Nut.
Sounds like a worthwhile program to me. Perhaps the bowl in question will look like this.
And maybe it will say this on the side....
I don't think I've ever had a personalized bowl before. I'm a little choked up.